WHAT IS CHAMELEON IPA?
Chameleon IPA is our solution to an ever changing palate in craft beer consumers. Even the IPA category has undergone extreme volatility in flavor and style preferences over the last few years. Chameleon IPA will allow us to change up the IPA style while still maintaining the brand recognition, ABV, price point, and UPC. Every time Chameleon IPA changes hop profiles, the bottom of the can will have the hop abbreviations next to the date code. Click on "Hop Profile" to see what flavors to expect from your can!
Even with the “juicy” and “New England” styles of IPA, Chameleon IPA is shelf stable and maintains its freshness. The beer gives our brewery the flexibility to continually have our hand on the pulse of the consumer and react quickly to provide both the consumer and our retailer partners with the product that the craft beer drinker seeks out.
Even with the “juicy” and “New England” styles of IPA, Chameleon IPA is shelf stable and maintains its freshness. The beer gives our brewery the flexibility to continually have our hand on the pulse of the consumer and react quickly to provide both the consumer and our retailer partners with the product that the craft beer drinker seeks out.